Before spring swings into full bloom, I wanted to share another postcard I created for french fashion designer
Anne Fontaine! I had a great time working with them on a
Bastille Day postcard and was happy to try my hand at it again for a holiday-season themed mailer!
I was provided with photos of one of their new winter coats & bags, gloves, belt, a neck ruff, and a pair of cute booties. They wanted a Karlie Kloss sort of look for the model, and the backdrop this time was to be another iconic french location like the Arc de Triomphe or the Pont Alexandre III bridge!
For my sketches, I actually spent a pretty long time looking for reference images of these locations that weren't your typical straight-on tourist views--I wanted to show a little more depth of space. (in the process I ended up looking through a lot of flickr accounts and french blogs!)
The Arc de Triomphe background was chosen, and we ended up changing the pose and the hair a bit. (it became sort of an inverse-pose of the previous Bastille Day postcard!)
When I was creating my color sketch, I couldn't decide between a purpley daytime background or a cool blue nighttime background (with or without snow!) so I left it up to the client. Before I finalize an image, I like to get the colors juuuust right, so I don't have to worry about changing them later! In the end, the snowy daytime background was chosen and I'm happy with the result! (but I still like the nighttime setting too!)
Thanks again to my contact Christina Ramirez-Madisson and Anne Fontaine for the lovely job!